As the world emerges from lockdown, your market place and customer behaviours are going to be very different. Viper Marketing has created a framework for working with you remotely through online marketing planning workshops, designed to get your business firing on all cylinders again and making the most of this unprecedented opportunity.
Inspiring change in your organisation by careful marketing leadership and planning is the key to long term, measurable success. Here’s a step by step guide.
We talk to Eoin McQuone about his upcoming free workshop helping businesses to go green
Assessing your marketing environment by careful audits, research and sizing is the first step to business growth in new markets
There is a new marketing mix emerging from a desire in contemporary businesses to seek societal good and sustainability at the same time as profit. Here’s how we would do it, if that sounds like you.
Moving your business forward in today’s rapidly changing marketing place, it’s not as simple as just doing what you have always done. In today’s world we need to continuously innovate our marketing. Here’s how…
Bring your marketing team up to the same high professional standard in this 2 day, in-house, joint marketing training and planning workshop
There are many ways to write a marketing communications plan for digital marketing campaigns or for a wider marketing strategy, but how do you know you have covered everything? Here’s a great process for producing your marketing plan with confidence.
We all know that we should be cross-selling and up-selling to our customers, but what about the concept of back-selling and how do you do it?
The power of words in marketing is great. CIM have a range of command words which focus the students on how best to answer questions, but what do CIM Command Words mean?
A vision is very different to a company mission statement but often these two business planning outputs are confused.
In the next in our series of interviews with business gurus Neil Wilkins talks to Cambridge Marketing College Founder, Charles Nixon, about the importance of qualifications and experience in successful marketing careers.
We are delighted to announce that Neil Wilkins new book Rule of Thirds is now available on Kindle and in paperback on Amazon
What to think about when creating a revolution, rather than predictable evolution, in your marketing; it’s called disruptive marketing
In saturated, noisy and highly commoditised markets, everyone is seeking little incremental improvements in customer engagement, technologies and marketing. Here’s our step-by-step masterclass for turning trends into opportunities.
We all do it (or should that be, I do it); use the royal we as a virtual facade. For a social business there’s a better way
Viper Marketing’s Neil Wilkins is back on the road in April and May delivering keynotes, masterclasses and live broadcasts…
How to prioritise your time and resource against where you’ll find the most value and profit for your organisation. It’s all about being honest, planning ahead and being clear where the value and profit comes from.
We have a brand new programme of in-house workshops and training, lunch and learn talks, and masterclasses to fine tune then accelerate your digital activities through 2018
Social media has evolved and now it’s as much about your contacts’ contacts as it is your contacts
