​There is a great starting point in marketing when it comes to understanding customers and it’s called Segmentation but have we got it right?

Assessing your marketing environment by careful audits, research and sizing is the first step to business growth in new markets

Competitor Audits are like The Art of War. If you make a move and your competitor doesn’t respond, then you should be afraid.

There are many ways to write a marketing communications plan for digital marketing campaigns or for a wider marketing strategy, but how do you know you have covered everything? Here’s a great process for producing your marketing plan with confidence.

What to think about when creating a revolution, rather than predictable evolution, in your marketing; it’s called disruptive marketing

​Customer Relationship Management (CRM) isn’t rocket science but it does require you to give it your ALL : Ask, Listen, Log

​If you are seeking growth, business development or simply a more consistent marketing and sales approach in 2017, here are some steps to follow

There are a host of reasons why it’s good to plan and one of the key benefits is to decrease uncertainty. But here are some more things to consider and that you may not be doing.

​Reflexology and Marketing may seem poles apart but when you experience how both make you present and aware of possibilities they are very alike.

There is a great alternative way of using Twitter for ongoing monitoring of other accounts on your terms, either in public or privately, by using Twitter Lists.

It has been a really interesting day today in that I have experienced about one third of the incoming communication and the rest I have had to infer or make up. Let me explain.

There is a great alternative way of using Twitter for ongoing monitoring of other accounts on your terms, either in public or privately, by using Twitter Lists.

​Doing marketing without one eye on the competition and the other on market trends is very unwise. Here are the top 10 reasons why continuous sensing is vital.

There’s always been a great value in watching the competition, monitoring trends and keeping your ear to the ground, but what’s the best tool for the job?

The best advice is to continually reinvent, build and improve. Listen carefully to the outside world and refurbish, rebuild and explore new opportunities.

​“We are living and breathing through the internet. People are obsessed with feeding this data machine.” Unbelievable internet statistics, researched and revealed… by our guest blogger and intern, Ellie.

Considering developing an app for your customers, or developing an app for a ‘new idea?’