There are many ways to write a marketing communications plan for digital marketing campaigns or for a wider marketing strategy, but how do you know you have covered everything? Here’s a great process for producing your marketing plan with confidence.
We all know that we should be cross-selling and up-selling to our customers, but what about the concept of back-selling and how do you do it?
When you need more sales and more profit from those sales, it’s time to focus on your sales funnel forensics
We are delighted to announce that Neil Wilkins new book Rule of Thirds is now available on Kindle and in paperback on Amazon
As we take a look at the potentially high levels of business that could be passing under your radar we have a solution which is actually reactive in nature… read more
Arguably one of the most important elements of marketing communications is signposting the customers’ journey.
Everyone moans about their bank at some point don’t they? Well I have to say that until today I don’t think I’ve had any real issue to moan about mine… but right now I need to vent.
There is a constant buzz in marketing circles about where the best value can be added, so what one thing should marketers think about today?
What can we learn in marketing from the traditional private view at art exhibitions… that it’s not enough and top customers want exclusive
Imagine my surprise when arriving at my new property for the first time I encounter a box on the doorstep, un-named unlabelled and intriguing.
An example of how we work with an ambitious, professional law firm, focusing not only on client outcomes but profit centres within the business
“Glossy brochure, perfect photos and creative descriptions – that’s what I was expecting. I’d gone in asking to buy a million-pound house and been given details of an over-priced £100,000 flat!”
Award Winning domiciliary care specialists DoCare commissioned Viper to help build a business development strategy
From flower to bean, the Starbucks story of the natural evolution from flower to your mug may also describe your own ideal customer relationship process
Why is it that you get the best sales and marketing results from word of mouth and social media advocacy?
The experience you provide to your customers may begin earlier than you think. Be very aware from where they are watching.
Defining your customers’ journeys is vital to ensure best fit of your service provision with their needs and desires. If you are seeking a real world example that encapsulates not only the initial promise but through the real world experience, then fly into Copenhagen.
Viper identify the most relevant systems for effective digital marketing planning
Award winning, Cambridge based, communications company Acteon commissioned digital marketing specialists Viper Marketing to help to create their digital marketing strategy
Often we see holding statements like Website Under Development or Website Essential Maintenance. Are these acceptable in today’s always on world?
