What Does Viper Do?

Viper Marketing is a team of Marketing Consultants who also do Mentoring, Training and Speaking. We help you to get best value marketing.

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What Does Viper Do?
01.06.20
Online Marketing Planning Workshops

As the world emerges from lockdown, your market place and customer behaviours are going to be very different. Viper Marketing has created a framework for working with you remotely through online marketing planning workshops, designed to get your business firing on all cylinders again and making the most of this unprecedented opportunity.

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Online Marketing Planning Workshops
01.06.20
Needs Based Customer Segmentation

​There is a great starting point in marketing when it comes to understanding customers and it’s called Segmentation but have we got it right?

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Needs Based Customer Segmentation
Neil Wilkins01.06.20
Marketing Leadership and Planning

Inspiring change in your organisation by careful marketing leadership and planning is the key to long term, measurable success. Here’s a step by step guide.

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Marketing Leadership and Planning
Neil Wilkins18.05.20
How To Green Your Business - free workshop

​We talk to Eoin McQuone about his upcoming free workshop helping businesses to go green

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How To Green Your Business - free workshop
06.05.20
How To Create A Sustainable Business Network

​How to create a sustainable business network is something Katherine Piper from the Future Economy Network knows all about. Katherine and her team have created one of the UK’s largest sustainable business communities and have migrated their real world events online as they grow membership and engagement. Here’s how she did it.

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How To Create A Sustainable Business Network
Neil Wilkins04.05.20
Email Marketing Tips 2020

The favourite tip of this webinar recording is to allow your subscribers and customers to selectively unsubscribe so that you don’t lose them completely. We hope you enjoy this Viper Marketing webinar.

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Email Marketing Tips 2020
Neil Wilkins29.04.20
Sizing The Market: How To Find New Customers

Assessing your marketing environment by careful audits, research and sizing is the first step to business growth in new markets

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Sizing The Market: How To Find New Customers
Neil Wilkins01.04.20
People Planet Profit

There is a new marketing mix emerging from a desire in contemporary businesses to seek societal good and sustainability at the same time as profit. Here’s how we would do it, if that sounds like you.

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People Planet Profit
Neil Wilkins27.03.20
Know Your Competitors

Competitor Audits are like The Art of War. If you make a move and your competitor doesn’t respond, then you should be afraid.

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Know Your Competitors
Neil Wilkins21.02.20
Best Digital Dashboards for Social Media

Digital dashboards for websites and social media are essential for monitoring your online activity. Here are some of the best.

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Best Digital Dashboards for Social Media
Neil Wilkins14.02.20
Get a Grip of Your Marketing

Moving your business forward in today’s rapidly changing marketing place, it’s not as simple as just doing what you have always done. In today’s world we need to continuously innovate our marketing. Here’s how…

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Get a Grip of Your Marketing
Neil Wilkins07.02.20
Joint Marketing Training and Planning Workshop

Bring your marketing team up to the same high professional standard in this 2 day, in-house, joint marketing training and planning workshop

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Joint Marketing Training and Planning Workshop
03.02.20
How To Write A Marketing Communications Plan

There are many ways to write a marketing communications plan for digital marketing campaigns or for a wider marketing strategy, but how do you know you have covered everything? Here’s a great process for producing your marketing plan with confidence.

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How To Write A Marketing Communications Plan
Neil Wilkins31.01.20
The Value of Data Visualisation in 2020

Working with data specialist Martyn Hale, we offer powerful and enabling, data visualisation, to our clients.

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The Value of Data Visualisation in 2020
06.01.20
Focus On Influencers As Well As Decision Makers

​As your competitors vie for the elusive attention of your most important customer decision makers, outflank them by focusing on the influencers.

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Focus On Influencers As Well As Decision Makers
Neil Wilkins02.01.20
Back-selling and Cross-selling and Up-selling

​We all know that we should be cross-selling and up-selling to our customers, but what about the concept of back-selling and how do you do it?

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Back-selling and Cross-selling and Up-selling
Neil Wilkins16.12.19
Marketing is an Investment not a Cost

The theory books say a business should spend 10% of it’s revenues on marketing. But this becomes perceived as a cost. How do you turn your marketing spend into an investment?

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Marketing is an Investment not a Cost
Neil Wilkins13.12.19
What do CIM Command Words Mean?

​The power of words in marketing is great. CIM have a range of command words which focus the students on how best to answer questions, but what do CIM Command Words mean?

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What do CIM Command Words Mean?
Neil Wilkins11.12.19
Immediacy in Digital Marketing

I want one of those and I want it NOW! How to encourage your customers to spend, not tomorrow or the next day, but right now.

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Immediacy in Digital Marketing
Neil Wilkins10.12.19
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